It’s no news that landing pages are an essential part for any digital advertising strategy, but many times clients consider that they’re unnecessary because they already have a website or because they have no budget to develop one. Have you ever faced a similar situation?
Within the spectrum of virtual reality, augmented reality is increasingly predominant. Better (and more accessible) mobile devices have made this type of technology more available for common users. But as it usually happens, many of these technologies are frequently used for the mere fact of being there, and marketers/agencies often work without a strategy to guide their decisions, and, ultimately, making it impossible to measure the results.
Times change and so do the consumer habits, how they live and get entertained. What once appeared to be somewhat disruptive for an advertising campaign now seems to be the holy grail. Whether a fan or customer appropiated some attribute of a product or a character in a commercial and developed his own story, could generate conflicts over intellectual property and may be counterproductive for the brand. The complex ecosystem of media and platforms have changed the paradigm and marketing must assume the role that should have always taken: to tell compelling stories that capture the attention of an increasingly distracted and fluctuating consumer. Can marketers benefit from transmedia storytelling and what is the challenge for digital agencies in the present and looking into the future? Find out next.
The importance of a coherent policy on the use of social networks by the employees of a company is critical to answer questions that may arise, to avoid possible crises and to encourage the participation of employees to support the global communication strategy of the company. So which are the elements that should be taken into account in every “employee’s handbook”? Read on and find out.
Many agencies that call themselves as digital are only traditional agencies where the management and bureaucratic characteristics, the content production system remain unchanged. The real digital agencies enhance the rapid response and increased differentiation among other factors.